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How to Write an Influencer Contract?
Influencers are essentially content creators and they come in various types such as bloggers and vloggers depending on the type of platform they are popular in. Also, most influencers enjoy a heavy fan following and are chosen by brands based on this factor to increase the brand’s credibility quotient. They play an important role in enhancing a brand’s visibility and reach with consumers, by creating engaging content and deliverables.
However, while they may have the necessary expertise in their respective fields, they might lack the legal awareness needed to draft an influencer contract.
This article will take one through the important legal provisions one needs to keep in mind when making an influencer contract to prevent any scope for lawsuits.
What is the role of an influencer contract in the influencer marketing industry?
An influencer contract becomes a legally binding agreement when duly signed by an influencer and its client. It is an important legal document to safeguard oneself from litigation. It also provides clarity on the agreed-upon terms and conditions like services, payments, the relationship of parties, etc. Also, one gets answers to several logistical questions that can be easily misunderstood. Some of those are:
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Is it a one-off campaign or are there a series coming up?
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Is the influencer being signed as the brand ambassador of the label?
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What is the number of posts required?
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Which social media accounts will the influencer post the content on?
Influencers also often use agreements and contracts interchangeably as per their business requirements. Some of the most popular ones used are:
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Influencer agreement
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Social media influencer agreement
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Brand influencer contract
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Influencer marketing agreement
Most influencers may consult a lawyer to not only take legal advice but also get such professional documents made. Others may take help from document management software and refer to ready-made legal documents (also known as pre-formatted templates).
One may also consider writing an influencer contract by themselves. However, one must ensure to sustain sufficient knowledge of the applicable laws of the state to make the legal document enforceable.
What are the key essentials of an influencer contract?
These are some essential tips to remember when one considers making an influencer contract.
Here are some primary provisions of an influencer contract:
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Payment - This section needs to be crystal clear before endorsing a brand. Here mention the rates and payment methods (such as PayPal, Stripe, net banking, etc.), leaving no scope for loopholes. Talk about the charges for the social media posts to be delivered for the brand. Mention the bonus incentives desired, for fulfilling the target of the brand. Give an overview of the price packages for different social media platforms, for example, pricing for Instagram posts, Facebook posts, etc. Consider keeping this section detailed to ensure timely payment for the content created.
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Intellectual property - This clause is included in all kinds of influencer agreements or contracts, where there is an involvement of proprietary information. This protects an influencer’s content creation and does not let a brand or a third party gain ownership over the thoughts, ideas, and other innovations produced by the influencer.
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Confidential information - In the course of the working relationship, both the brand and the influencer will be sharing confidential information regarding the influencer marketing campaign, PR strategies, company matter, influencer’s content plan, etc. It’s very important that both parties sign an NDA (Non-disclosure agreement) as well, before proceeding forward to avoid information leakage.
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Scope of work - The scope of work will outline an influencer’s service deliverables and requirements. Make this section to the point to avoid misunderstandings. Here, mention the social media services which would be performed for the client. Talk about the hashtags to be used and the free product samples required. It’s best to sit with the client patiently and chalk out the scope of work, with the expected deadlines to avoid any ambiguity.
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Relationship of parties - This clause provides clarity on the influencer relationship formed with the client. Here an influencer may declare itself as an independent contractor to put a stop to unrealistic associations (such as a partnership) that the client may expect from the influencer.
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Force majeure - This section shall protect the influencer from lawsuits when it is not able to fulfill pre-existing service obligations during situations (such as a pandemic, strike, or hurricane) beyond its control. It’s very important to mention this clause to ensure the working relationship formed with the client does not get bitter.
While you may incorporate the above tips in your contract, consider being up to date with the FTC (Federal Trade Commission) endorsement guidelines and accordingly synchronize the services.
Avoid litigation - Use Revv’s influencer contract template
Revv’s influencer contract template is legally vetted and will provide an influencer with sufficient coverage to safeguard itself from litigation.
Use Revv’s inbuilt features to assist in the document creation process. Customize and upgrade the influencer contract as per the business requirement. Drag and drop images in the contract or personalize it using the brand’s logo. Also, send magic links to the intended recipients for review without losing control over the document. Add multiple signers in the document with the help of Revv’s eSignature feature and get a signing evidence summary certificate for reference purposes.
Start now and use Revv’s influencer contract template to prevent any scope for legal hassles. Happy endorsing!