What is music event sponsorship?
Music festivals are fun and entertaining. But, organizing a music concert is no small feat. A lot goes into making an event successful. One key factor to success is securing the right funds to manage the costs of executing an event. A popular method used by event marketing services to gather funds is by offering sponsorships.
Such a partnership -
A spot-on proposal helps to crack the desired sponsorship deal. A music festival sponsorship proposal plays a crucial role in attracting the target sponsors. It is your gateway to successful concerts.
What is a music event sponsorship proposal?
A music event sponsorship proposal is a written document that describes and informs the potential sponsors about your sponsorship’s value.
What are the elements of a music event sponsorship proposal?
A music event sponsorship proposal sells your event to sponsors. Here are the elements that you must include in this business proposal -
Cover page
The cover page or title page includes basic details like your logo, the name of the proposal, your company name, and the sponsor’s name.
Introduction
This section describes the event in a nutshell. Include event name, date, and venue details along with articulating the purpose of the event in this section.
Company overview
This part of the proposal communicates about your organization - your vision, mission, goals, and values.
Event information
This section gives complete information about the event - date, venue, event name, expected footfalls, performances, bio or website link of performers, etc.
Past events
If you have executed successful concerts in the past, highlighting those achievements establishes you as a credible partner among the potential sponsors. Additionally, do add customer testimonials to earn brownie points from the sponsors.
Benefits of sponsoring the event
This part answers the ‘why’ for a sponsor. It explains why a sponsor should invest in this festival, how it will benefit, and what outcomes they can expect from it.
Audience profile
Mention the demographics of expected attendees. This provides clarity to the sponsor whether or not the expected attendees fall in their target audience.
Sponsorship package
A sponsorship package is an action plan to be completed by the event organizer for a given price. It clarifies whether the event sponsorship can give a sponsor the desired ROI - brand awareness, product sale, new business, leads, etc.
Terms and conditions
This section includes the parties' rights and obligations, payment terms, cancellation policy, copyrights, clauses, and other relevant terms and conditions.
Signatures
Lastly, add signature blocks for both the organizer and sponsor. This is where both the parties sign the dotted line and turn the proposal into a documented deal.
Why should you use a music event sponsorship proposal template?
Creating a lasting impression on your clients increases the chances of you getting sponsored. There should be no scope of error in your event sponsorship proposals. It has to be precise, professional, and aesthetically appealing to ‘wow’ your clients.
Using a music festival sponsorship proposal template to promote your business services gets you in the spotlight. It also saves time, effort, and money. Here’s how -
Templates are customizable - Get started on the right foot. Customizable templates are easy to edit and save businesses from creating each event proposal from scratch. You can quickly tailor them based on event services and speed up the process of creating business proposals.
Templates bring structure to content - A proposal template gives you an easy-to-follow structured outline that helps to create agreement in a systematic and professional manner.
Templates are visually appealing - A proposal template is formatted with images, tables, charts, etc. It guides event services companies to put the right elements in place and make the event sponsorship proposal aesthetically pleasing.
Create a winning business proposal with Revv’s music event sponsorship proposal template
Aside from having access to well-drafted and engaging proposal templates, an event company should also accelerate the whole proposal process. Automating a proposal process from start to finish -
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Makes the proposal process faster and convenient for both sponsors and organizers
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Translates an event sponsorship proposal into a signed agreement
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Enables organizers to close the capital requirements for their upcoming event in time
Revv, an all-in-one document automation software, offers outstanding features and empowers an event company to achieve all of the above.
Legally vetted and beautiful sponsorship proposal template
Use Revv’s sponsorship template and create a comprehensive, flawless, and unbeatable sponsorship proposal. The template is professionally drafted and ready to use. It is formatted with a well-defined structure and details to help you easily create a proposal out of it.
Document automation software, Revv, also offers form-based templates. This means you can draft a template and create the fields that need customization as form fields. For example - company name, sponsor name, address, logo, website, etc., can be created as form fields.
Whenever a new music event proposal has to be created, all you need to do is - open the template, fill the form fields, and send it to sponsors.
Rich editor to further customize the template as per your business needs
Make changes in the template using Revv’s editor. You can add images, tables, more text, and many more elements to your proposal and personalize it. With Revv, you can design a proposal that truly reflects your brand, for example, adding your logo, selecting the right font and font color, etc.
Collaboration tools to conversate with the sponsors and internal teams within the proposal
This is the part that hogs many hours and days. Negotiations and discussions over emails and chats are difficult to track and result in chaos.
Revv collaboration features like notes, tagging, and attachments help users close their discussion within the document without any back-and-forth.
Real-time visibility into your documents and processes
Revv's 'Activity' tab helps you monitor all the activities and actions taken on proposals. It helps you gain clarity on your proposal's progress like - is it opened by the sponsor, the number of opens, is it signed, etc.
Payment integration within the proposal
Delight your sponsors by making the whole deal closure process smooth and comfortable. Integrate the payment button within your proposal. All you need is a PCI DSS compliant Stripe account integrated with Revv, and you can initiate the payment process within the proposal.
Frequently asked questions
How do you get a music sponsor?
Follow these steps - Create a list of target sponsors and research about them. Identify how the music event goals and target audience can help the potential sponsors in their business. Creating a compelling case for each sponsor and a personalized sponsorship package can help you onboard a music sponsor.
How do you get sponsors for music festivals?
Find potential sponsors by using your social network, researching about companies that have sponsored similar events, or seeking help from professionals to reach the right sponsors. Follow these tips - Make your event sponsor-centric, and Create a customized sponsorship package that favors their business.
How do I get sponsorship money for an event?
It starts by finding the right sponsors for your event. Seek help from local communities, your existing network, your social media network, or from professionals. Create a customized sales pitch and a compelling case highlighting the business benefits for each potential sponsor.
What companies sponsor music festivals?
It all depends upon how big or small the music festival is, the type of music performances, and the target audience. Look for companies online that have sponsored similar events like yours. It will help you to find the right sponsors for the music festival.