What is an SEO proposal?
An SEO proposal is your sales pitch to impress potential clients about your SEO services and convince them to partner with you. An SEO proposal defines how your SEO strategy will help prospective clients drive search engine results, gain more traffic online, and achieve business goals.
Who provides SEO services?
An SEO proposal is used by SEO agencies, SEO consultants, or freelancer SEO experts who specialize in improving search engine rankings, website optimization, content creation, and much more. SEO proposal is an important document to demonstrate their search engine optimization capabilities and gain prospective client’s confidence.
How to prepare an SEO proposal? What are its elements?
A great SEO proposal primarily consists of the following sections. You can add or remove sections and customize them depending on the needs of the prospective client.
Cover page
This is the first page your prospective client sees. It includes - your SEO agency's name, the name of the prospective client, and the proposal's name. You can also add a gripping subtitle to capture the attention of the client.
Executive summary
This section makes your clients believe that you get them and their SEO requirements. Write briefly about the pain points of your prospective clients and exactly what they will gain from opting for your services. Make sure to keep it short.
How does SEO work?
If your client is aware of SEO, then you can skip this section. Otherwise, it is a good idea to give them a basic understanding of how SEO works and the key steps to achieve optimization, starting from site audit (including technical audit), on-page SEO, off-page SEO, local SEO, and so on.
About us
This is the place where you should go all gaga about your marketing agency and its services. Mention your values, expertise, and strengths. Do add testimonials from your previous clients. Adding social proof earns you more credibility. It brings confidence that you are capable of transforming the client's business online.
Also, introduce your digital marketing team, their strengths, and what their role will be.
Our approach and services
This section reveals how your SEO program will attract organic traffic and help the new client gain more visitors and higher search results. Here's an example to give you an idea about the structure of this section:
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Competitor analysis - How your client's rivals are performing in SEO?
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Audit - Site audit, technical SEO audit, and link audit
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SEO campaign plan - Keyword research, on-page and off-page SEO plan, link-building strategies, content creation with target keywords, mobile optimization, overcoming duplicate content and keyword cannibalism issues, social media optimization, etc.
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Reporting and analysis - Mention how you will share the performance of your SEO efforts on a weekly and monthly basis. Show organic search traffic, conversion rate, session time, and more parameters that highlight the results of ranking performance in major search engines.
Project and timeline
Provide a realistic timeline to your clients. This will give clarity to your client on each action item and make it easy for them to track SEO milestones.
Pricing
Break down all the services in a table format. Mention each service and its price in separate line items. A pricing section in table format is easy to grasp and compare with other SEO providers.
Terms and conditions
This section covers all the terms, rules, and obligations between the SEO agency and the client to avoid any future conflict. Include payment terms, warranties, special rights, renewal, termination, and important clauses based on your business needs.
Next steps
Mention what happens after your prospects are turned into new clients. End this section with a call to action that prompts your prospective client to get started with the buying process.
Signatures
This is where both the SEO service provider and the client sign the proposal and turn it into a formal agreement.
5 Tips to create a winning SEO proposal for your services
Here are a few tips to create a successful SEO proposal:
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Research - Do extensive research on the client's competitors, pain points, the industry of the client, and their business. An initial assessment will help you create successful SEO campaigns as per the client's situation and get your client more business.
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Focus on benefits and ROI - Your clients are keen to know the outcome of their investment in your SEO services. Articulate the goals and convince them about you being the right choice.
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Make it professional - SEO proposal is an important part of the sales process. Make sure it is properly vetted, formatted, and there are no grammatical errors.
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Keep it simple - The proposal process is complex and time taking. Keeping it in simple language makes it easy to grasp.
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Leverage SEO proposal template - Leveraging an SEO proposal template can save you time and effort in many ways. We will discuss the perks of using an SEO proposal template in the following section.
Shoot up the chances of your business success with a professional SEO proposal template
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A well-drafted SEO proposal template speeds up the drafting work and sales process. It increases the chances of turning your prospective clients into paying customers.
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There are many SEO service providers in the market. It is not easy to compete with other agencies and win clients. An SEO proposal template is your weapon to stand out from the competition.
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An SEO proposal template brings uniformity and structure to your proposals.
Use Revv - Create successful SEO proposals that convert
Revv, an all-in-one document automation system, offers advanced features that enable SEO service providers to focus on boosting the organic traffic of a client's website and getting more sales and more clients rather than struggling with paperwork.
A template to create flawless SEO proposals
Revv's aesthetically pleasing, carefully drafted, and legally vetted SEO proposal template captures all information you are looking to amaze your clients. It gives you a headstart on how to structure the content of your proposal and present your SEO campaign, project timelines, budgets, and more in a neat and informative manner.
Rich editor to let you customize your SEO proposal based on your target audience
Make modifications to your SEO proposal with Revv's drag-and-drop editor. Add or remove images, tables, text, etc., to make your proposal more client-focused. Alter the proposal with the right font and colors to reflect your brand.
Integrated electronic signatures to seal the deals
Revv's built-in electronic signatures accelerate the signing process. Both parties can sign the SEO proposal from any device within seconds.
Collaboration within the SEO proposal
Revv's collaboration features - notes, tagging through @mentions, and attachments let you have quality conversations and discussions within the SEO proposal.
Track your SEO proposal in real-time
Get real-time visibility on what's happening to your SEO proposal. Revv provides smart insights on the progress of your SEO proposal - who has viewed, signed, accepted, rejected, etc. It helps you to follow up or take appropriate action whenever necessary to get the proposal moving.
Automated alerts
Revv sends automated notifications to both sender and recipient to take action on the SEO proposal and keep them updated on all the actions taken.
Looking for a free SEO proposal template?
Check out the free SEO proposal template provided on this page. It is carefully drafted keeping your prospect's business at the center. Use this template to establish yourself as an SEO expert and to accelerate the SEO process.
Frequently asked questions
How do you write an SEO proposal?
Start by knowing your client better, asking them questions about their business goals, and conducting competition research. Next, create a comprehensive SEO proposal with the following sections - executive summary, about us, scope of services, project timelines, pricing, terms and conditions, and signature.
How do you pitch SEO?
First, do thorough research about your client and create a customized pitch based on their SEO needs. Educate them on where they are doing well and what SEO changes they need to make for better search engine results. Support your pitch with data. Present your pitch in the simplest way.
What is the best SEO client proposal template?
Create winning SEO proposals with Revv’s SEO proposal template. It is a beautiful, well-structured, and legally vetted template made to amaze your clients about your services and win them. Revv also offers a rich editor to customize the template, collaboration features, automated alerts, eSignatures, and much more.