What is a digital marketing proposal?
A digital marketing proposal is a tool used to convince potential clients to consider one’s digital marketing services over others. It is a detailed document that lists the services provided by the digital marketer/agency with their accurate costs.
A digital marketing proposal helps the customers understand how the seller/service provider will approach the problem and strategize the steps to bring the desired outcome.
Some digital marketing proposals are social media marketing proposal, Search engine optimization (SEO) services, PPC services proposal, content development proposal, web design, etc.
Why is a digital marketing proposal required?
A digital marketing proposal is required to present the services with their cost breakdown to the prospective clients.
A well-drafted proposal empowers your digital marketing agency to sell various marketing services (keyword research, digital marketing strategies, social media marketing, digital marketing campaign, etc.) to the clients.
Who needs a digital marketing proposal?
Individuals who offer digital marketing services and digital marketing agencies need a digital marketing proposal for offering their services in a structured manner.
What should a marketing proposal include?
A digital marketing proposal should include the following elements:
Title/Cover page
The title page of a digital marketing proposal includes standard information like the company's logo, company's name, client's name, and the name of the proposal.
Table of Contents (TOC)
For easy navigation, it is important to list the various sections in your digital marketing proposal. You can skip the TOC if your digital marketing proposal doc is very brief (1-2 pages).
Executive summary
An executive summary of a digital marketing proposal is the summary of the entire business document. It should paint a picture of your services in the client’s mind.
Remember to be concise and specific here as the details would later be covered in the ‘services’ section.
Service offering
This section of the marketing proposal covers the problem statement of the clients and specifies the solution that the service provider is proposing.
You should present a breakdown of the process you will follow with the timeline for each deliverable. List down all the resources that will go in the process clearly for the clients' knowledge.
Pricing structure
Pricing details is the key ingredient of any quote or proposal. You should be very precise and careful while listing the costs of your services. This will ensure a healthy relationship with the clients in the future.
Create proper pricing tables listing down all the services you think the client might require. Include all the applicable taxes along with the base price, so there is no room for confusion as you move forward in the deal.
About the company
You can showcase examples to share the knowledge gained by you while handling multiple digital marketing services. You can build your brand awareness among new clients through this section.
Terms & Conditions
Mention all the terms and conditions that will govern the overall agreement.This will include the total value of the services being offered, the duration of the contract, payment terms (how will you charge the customer), any specific clauses relevant to your services such as Intellectual property, confidentiality, termination, limitation of liability, etc.
Final signatures and CTA
To wrap it all up, insert a final call to action with the signature blocks inside the marketing proposal itself. This way, the recipient is not confused about the next step and can take the desired action instantly.
3 ways to draft digital marketing proposals that seal the deal
As proficient digital marketers, you must consider the following factors to create a lasting impression on new clients and deliver outstanding results:
Keep your digital marketing proposal concise
Always have the target audience in mind and frame the marketing proposal as a solution to their problem statement. Do not provide unnecessary information and confuse the potential customers. Talk to the point and include what's relevant.
Create a visual proposal
The clients can easily drop off a digital marketing proposal that is unable to keep them hooked. To ensure your proposal gets shortlisted, add images, tables, and have a data-driven approach while presenting plans.
Leave no room for ambiguity
Always focus on the client's goals and provide suitable solutions instead of sharing generic information. Ensure your digital marketing proposal conveys the message with utmost clarity.
What is a digital marketing proposal template?
A digital marketing proposal template acts as the outline of a unique proposal. The proposal template consists of sections that are usually present in a digital marketing proposal. You can easily edit the content of the proposal template as per your requirements and brand guidelines.
Here are some benefits of using a proposal template to offer your services to new clients:
Customizable
Creating a proposal becomes easy with handy proposal templates. You can edit the proposal template as you wish by adding or removing elements as per the prospect’s requirement.
Visual appeal
A proposal template has an aesthetically pleasing layout and is designed to hold the prospect’s attention. Reading long and continuous paragraphs can be time-consuming and boring, but templates have a lot of tables, images, and grapes to break the monotony.
Structure and flow
A template follows certain hierarchical order of information that lets the clients easily understand the content.
In short, digital marketing proposal templates help you save time and close your business deal faster.
Some digital marketing proposal template examples are SEO proposal templates, social media marketing proposal template, email marketing template, etc.
Use Revv’s digital marketing proposal templates
If you are a digital marketer, you should have a digital solution to help you create a digital marketing proposal doc that speeds up the deal closure. Revv is a complete document management solution that comes with a variety of proposal templates (SEO proposal template, social media proposal template, and other related templates.) to help you run your business smoothly.
Here are the benefits of using Revv's template library:
Legally-vetted
Take your business ahead with Revv’s marketing proposal template that has legally validated content. Revv's templates are drafted and proofread by a professional legal team.
Customizable
Revv's marketing proposal templates are super flexible. You can add or remove elements from the template and customize it as per your brand guidelines.
Enables collaboration
You can add notes, comments, and tag specific people in the Revv document itself. This helps in seamless internal and external business communication.
Activity tracking
You can access a detailed log of actions taken on the Revv document - who opened it, how many times, who accepted, rejected, signed, etc.
User management
Revv’s ‘user management’ feature prevents unauthorized access to contract templates and protects them from tampering.
Stripe payment integration
You can also leverage Stripe integration to initiate payment within the free marketing proposal template.
Download for later usage
You can easily download the digital marketing proposal pdf and store the marketing proposal in separate folders for future reference.
Frequently asked questions
How do you write a digital marketing proposal?
You can either draft the proposal from scratch or choose to work on an existing proposal template from a document management system like Revv. Keep your proposal concise, clear, and engaging and draw the client’s attention.
What should a digital marketing proposal include?
A digital marketing proposal should include the details of your offering with the exact cost breakdown. It should also have all the terms and conditions that will govern the overall agreement between the service provider and the client.
How much should a digital marketer charge?
A digital marketer should charge on the basis of the types of services being offered, duration of the services, and the experience of the marketer in his/her field. You can even visit review websites (where professionals anonymously post their charges) for reference.
How do you write a SEO proposal?
Ask your clients the right questions before pitching your SEO proposal. Once you are clear on the client's requirements, list all your deliverables with the cost and the expected timeframe. Include some previous successful customer testimonials and a powerful executive summary to create a lasting impression.
How do you pitch a digital marketing service?
You need a digital marketing proposal to pitch your service. Ensure your proposal is to the point and describes the solution in detail rather than beating around the bush. Talk about the problem the client is facing and how your service can solve it effectively.
This template is available as a form
