What is a web design proposal?
A web design proposal is a written document that helps web design and development service providers sell their services to potential customers. It consists of details about the expectations of the prospective client, the deliverables being offered by the web design company, and the costs of the services.
The role of a web design proposal is to set forth your vision for your future clients' site's performance and specify your roadmap to achieve that vision.
Who provides web design services?
Here are some significant web design service providers:
How to create proposals that engage and convert
Multiple proposals are created, sent, and declined daily. How do you ensure to write proposals that leave a positive impact on the potential clients and urge them to sign on the dotted line?
Listed below are some tips to help you do so:
Create an impressive cover page
The first impression is the last impression. The cover page of a web design proposal is the first section the client sees. Make it visually appealing by adding high-quality and relatable images, use nice fonts, and soothing color combinations to grab client’s attention.
Ensure clarity in all the sections
It's important to convey your message to the client clearly, and leave no room for confusion. Be it the web design process, the website content you promise, pricing terms, or the overall terms and conditions, frame every section in a simple manner, so there are no misunderstandings.
Do not leave your client in the dark
Provide enough information about how to proceed in the deal once the proposal gets signed. Give a start and end date for your service, a date for payment collection, and how to approach you in case of any issues once the project term is over.
What are the essential elements of an effective web design proposal?
You must include the following basic elements in your proposal to make it informative for the potential clients:
Title page
It includes standard information like the client name, company name, contact information, business logo, and the name of the proposal.
Executive summary
The executive summary provides the gist of the full proposal. It sheds light upon your intent, vision, and provides the essence of your web design services.
About us
This is a basic introduction to your business, but it is an important part of the proposal as it reinforces your identity and services. Position your services and experience in a way that resonates with your prospect’s expectations.
Be it the creative head, the web designer, the project manager, graphic designers, or any other professional in the team, creating their detailed profiles (design skills, experience, background, etc.) will help the client evaluate you better.
Problem statement
Start with a problem overview that covers all the client's problems in brief. Including this section in your web design proposal will show potential customers how well you understand their issues. It will also establish you as a responsible service provider.
Proposed solution/Deliverables
List all the services you will offer to solve the client's problems. Explain your web design process in detail with all the steps like wireframing, updating website content, search engine optimization, page layout design, the development process, and all other design and development services present in your package.
Project timeline
A proper schedule of the web design project is relevant information as it gives the potential client a clear perspective of the complete project and the flexibility to plan things accordingly.
Pricing structure
Your web design proposal should lay down all the costs associated with your web design project. Present this section in the form of pricing tables as information in tables is easy to read and comprehend.
Testimonials
Include client testimonials to showcase your own examples of success. Show how a new website developed by you helped past clients make more money and flourish in the market. Adding this layer to the proposal can instill confidence in your clients and make you a trustworthy service provider.
Terms and Conditions
The web design or web development proposal must cover all the terms and conditions that will govern the overall agreement between service providers and prospective clients.
Signatures
This is the final section of the proposal. Signatures from all the stakeholders convert the proposal into a legally binding agreement.
Use a template to create remarkable proposals quickly
You can spend your valuable time building and improving clients’ websites rather than giving long hours to perfecting new proposals every time.
Wondering how?
By using a website design proposal template. It has the following benefits:
Revv's web design proposal template - the key to creating successful proposals
Hit the jackpot with Revv’s website design proposal template. The free website proposal template empowers you to create proposals quickly and clearly communicate your offering with the clients.
Customize and track prospect's activities on the document. Enjoy faster sign-offs using Revv's built-in electronic signatures. In addition, enhance your customer experience with Revv documents as recipients can view and sign the proposal using their mobile devices.
Different features of Revv for a smooth proposal process
Rich document editor
Customize your website design proposal template with Revv's content editor. You can change the content, layout, and structuring of the free template as per your requirements.
Collaborate with your teammates and other stakeholders
Work in sync with internal and external team members using Revv's collaboration features. Add comments using notes and tag specific people for feedback or queries.
Track all activities in the proposal
No more worrying about what's happening to the proposal after hitting the send button. See how the recipients interact with the proposal in real-time using Revv’s activity tracker. Get detailed information like who opened the proposal, how many times the website proposal was opened, was it signed, accepted, or rejected by the client or team member.
App integrations for productivity
Leave behind old and messy manual ways of switching between business apps (google docs, google sheets, CRM, etc.) to create a perfect proposal. Leverage Revv's app integrations capabilities with tools like Zapier and Retool and work smoothly on a single platform.
Built-in electronic signature for faster deal closures
Add electronic signature blocks to the website design proposal and send it to the client for faster sign-offs.
Instant online payment collection
Revv's integration with PCI DSS compliant payment platforms like Stripe helps users to add a payment button within the proposals and collect instant online payments.
Frequently asked questions
How do I write a web design proposal?
Do thorough research of the needs and requirements of your prospective client. Once you have the understanding, draft a proposal with the following elements - executive summary, problem statement, solution, timelines, pricing, terms and conditions, signature placeholders.
Where can I find website design proposal template?
One of the best document automation tools, Revv, comes with a rich library of document templates. You can find a website design proposal template in Revv and send your proposal to the prospects on time. The tool comes with various features like a content editor, app integrations, collaboration, electronic signatures, storage, etc.
What's the best way to get web design clients?
The best way to get web design clients is to draft effective web design proposals for your prospects. A well-defined and informative proposal helps you present your offering in a way that gets selected by the client.