What is an Event Sponsorship Proposal?
An Event Sponsorship Proposal, also known as a prospectus is a structured document that summarizes your entire event with details that your prospective sponsors want to know. It contains your event agenda, sponsorship opportunities it offers, along with terms and conditions.
A sponsorship proposal normally acts as a pitch deck — a written sales presentation that sells your event. It also establishes your vision for your potential sponsors’ growth and a solid plan to attain that vision.
Things to do before creating an Event Sponsorship Proposal
Before you get started with the event sponsorship proposal and approach your prospective clients, you need to have a clear understanding of your goals with respect to the event. With the right branding, you can create a positive image of your company and land any client with ease.
We have created an event sponsorship checklist for your reference:
-
Define your event type: It is essential to have an exact definition of your event, and its purpose. Depending upon the kind of event you are organizing, you can shortlist the right sponsors.
-
Specify your target audience: Note down to whom your event caters to. It involves different factors like age, gender, profession, hobbies, etc.
-
Talk about your experience: If you have organized successful events in the past, now is the time to show off. It helps you build a strong case and convince your sponsors to invest in your event.
-
Highlight your USP: You must always be ready with a couple of unique selling points(USPs) that make your brand stand out from other event organizers. Also, social proof of your company on a public page makes you unbeatable.
-
Offer partnership takeaways: It's crucial to mention what your potential sponsors would gain by partnering with your organization. For example, you can offer branding opportunities, lead generation, social media exposure, etc. to your sponsor.
Important components of an Event Sponsorship Proposal
Once you are aware of all the basics regarding your event, you are ready to build an event sponsorship proposal. If you have organized events in the past, you are probably hands-on with this part. It has to be a detail-oriented proposal with key elements that will make your sponsorship proposal stand out.
Here are the important elements that should be included in your event sponsorship proposal:
-
Page 1 - Overview: This section must capture the attention of your sponsor. You can briefly describe your company, event, why you chose them, and your past event organizing experiences.
-
Page 2 - About Us: Once your sponsor is interested in your company, feed them with important organization-related information. Your company’s mission, vision, the team in charge of the event, etc. are some examples that you can add in this section. This will convey that your company is a complete package and trustworthy.
-
Page 3 - Event Details: The next section is all about your event-related details. Mention the event date and location, in-depth schedule, performances, catering, the estimated number of attendees, and other details.
-
Page 4 - Sponsorship Benefits: It is vital to reserve some space in your proposal to talk about what your sponsors will get in return. You can develop sponsorship packages with different sponsorship levels. Each level of sponsorship can include perks like free passes, media exposure, brand recognition in goodies, marketing in banners, etc.
-
Page 5 - Terms and Conditions: Write legal terms and other conditions related to sponsorship, payment, logo usage, duration of the relationship, etc.
-
Page 6 - Signatures: It is important to have a signature section in your proposal as a call to action. This will help both parties to sign the sponsorship deal without any delay and make it official.
Benefits of an Event Sponsorship Proposal Template
Organizing an event is not a picnic and finding event sponsors is one of the many tasks you have to do, in a tight timeline. Hence, manually creating sponsorship proposals for all your potential sponsors is a tedious, time-consuming chore. This is where proposal templates come into play.
Here are the benefits of using event sponsorship proposal templates:
-
Simplifies proposal creation
-
Captures your sponsor’s attention
-
Improves clarity and client satisfaction
-
Boosts efficiency in less time
-
Reduces workload and saves money
Revv’s Templates to save the day
If your sponsor wants to be involved with your business for a long time, or if you want them to sponsor your next event, delivering flawless event sponsorship proposals is the key. How? Use Revv’s templates to create error-free proposals for multiple sponsors in no time.
Here are Revv’s advanced features that add value to your proposal and make the process smoother:
Rich Editor
You can personalize the sponsorship template according to your event with a simple drag-and-drop action. You can add text, tables, payment buttons, and signature tags to the proposal without any difficulty.
Form Fields
You can reduce repetitive tasks by converting data in your proposal into form fields. With this, you have to fill each unique form field once and every other occurrence of the field in the proposal gets automatically filled. You also have the option to integrate and bring in data from external apps using an excellent data mapping tool — Data Studio.
Collaboration
Revv has a user-friendly collaboration platform that allows you to tag and communicate with your coworkers, along with adding notes and attachments for them. You can also send the proposals for reviews/approvals to your colleagues and ensure that there are no leaks.
eSignatures
Revv provides a completely secure eSign advantage as it complies with the local and global eSignature laws. Revv’s inbuilt eSign feature allows you to send multiple proposals for eSign within the system and not rely on any external apps. In the case of financial sponsorships, you can integrate with payment platforms such as Stripe and add payment facilities for your sponsors in the proposal. Quite cool, isn’t it?
Tracking
Revv sends automated email notifications to you when an action takes place on the proposal. Revv also allows you to track the status of your proposal in real time. You can observe all the actions taken by your sponsor on the proposal like when it was opened, when it was signed, etc.
Look no further, sign up with Revv, and start nailing multiple sponsorships in a trice!
Frequently asked questions
What should a sponsorship proposal include?
A sponsorship proposal includes Company information, Target audience data, Specific contributions, Sponsorship benefits, Past event organizing experience, Social media exposure, Visual elements like images, GIFs, etc., and additional perks.
What are the 10 elements of a successful sponsorship proposal?
The primary ten elements of a sponsorship proposal are Overview, About Us, Mission and Vision, Team Introduction, Event Details, Event Schedule, Sponsorship Benefits, Sponsorship Programs, Terms and Conditions, and Signatures.
How do you ask for sponsorship for an event?
Firstly, be prepared with all the details related to the event, and your company followed by sending our proposal summary to your potential sponsors. Later approach the sponsor using a detailed sponsorship proposal and not connect over a call. Cover all the factors that you bring to the table for your sponsor. Remember to collect feedback and improve your sponsorship proposals for the next sponsor.
How does sponsorship work for events?
Most events rely highly on sponsorships. If you are hosting a high-budget event, then a financial sponsorship would work wherein the sponsor provides cash to the event planner in exchange for promotions. Sometimes sponsors offer to provide goods and services to the attendees to reduce the organizer’s burden.
But if you want to popularize your brand, you can opt for digital advertising in which your event would be promoted through several social media platforms.