Free Social Media Optimization Proposal Template

What is social media optimization? 

Social media channels have made businesses more empowered by widening their audience reach at minimum costs. Using the right techniques, robust social media channels, and building effective marketing strategies for awareness of brand and revenue growth is known as social media optimization.

Some ways of doing so are running social media campaigns, reaching out to social media stars or influencers, putting out high-quality social media posts (Facebook posts, Instagram posts, tweets, etc.) for better online communication, using important hashtags, etc.

Who provides social media optimization services?

Social media optimization is a part of digital marketing services but can also be considered an individual project. The major service providers in the industry are marketing freelancers, a digital marketing agency that provides social media optimization services, and standalone social media services agency/company.

These service providers must have social media audit skills, data analysis skills, and experience in running marketing campaigns to deliver a successful project and meet customers’ goals. 

What is a social media optimization proposal?

A social media optimization proposal is a written offer by social media marketing service providers to prospective clients. It elaborates on the services being offered with pricing information, target channels, client testimonials, and details on how the services will help the clients grow their businesses.

How to write a successful social media optimization proposal?

Focus on your target audience  

Understanding your target audience is key to drafting perfect proposals. Visit their website, study their previous projects, read about them to know more in detail about the expectations and social media goals of the client. In your proposal, present exactly what your potential clients are looking for. 

Include the current social media marketing industry trends 

Social media is a dynamic place. The trends keep changing at the drop of a hat. Keep yourself updated on what's trending and working presently. Include how you will leverage those trends through Facebook, Twitter, YouTube, and other platforms - and create a winning social media optimization proposal.

Present information creatively 

Your job is to present your plan and strategy innovatively in the optimization proposal. This will help you keep prospective clients hooked to the proposal, and increase the chances of turning them into customers.

Essential elements of a social media optimization proposal

Here are the elements you must include in your social media optimization proposal: 

Title page/Cover page

This is the first page of any digital marketing proposal and it consists of basic information like the company's name, client's name, business logo, contact details, and name of the proposal.

Executive summary

An executive summary establishes the purpose of the entire proposal. It summarizes all the services you are promising to deliver to improve the client's business. You must create a compelling summary to keep the client glued to the proposal. 

About us

In this section, talk about what you do, your specializations, your social media presence, your target audience, the type of industry you serve, your goals, and your strategy briefly. 

The team

Here, you elaborate on your team members, their job, and the industry they specialize in. 

Plan/Scope of work

This section of the proposal template essentially covers the details of your digital marketing services and the way you will manage things. You can break it down to further sub-sections like:

• Social media audit

• Social media outreach  

• Posting schedule

• Content creation

• Data and analytics

Timelines

You must provide a chronological order of all the events in the plan. A clearly laid down timeline graph gives the customers a broad overview of the overall project. Mention the start and end dates with the anticipated number of hours required for each task.

Proof of work

The client must be receiving proposals from your competitors too for the same project. How will you make them believe in you and not in your competitors? You can share past successful projects that helped numerous brands find their secret to success. You can include client testimonials and even talk about companies with similar goals who have benefitted from your services. 

Pricing

The costs and the payment terms of all your services give customers an idea to plan their budget and consider your offering. You can create tables to list the prices of the line items. This will make the price quote easy to understand for the clients. 

Terms & Conditions

This section will talk about what the contract terms would be. Some elements can be the way your company works, your billing terms, important clauses, how the project terminates, etc.

Signatures

Signatures bind the agreement and act as proof of all the parties agreeing to the written terms. Adding signature blocks in the marketing proposal guides the prospect to take the next action.

3 reasons why social media optimization templates are good for your business

1. Social media proposal template speeds up the business process. 

2. You can easily customize the document as per brand guidelines and clients' requirements while working on a social media optimization proposal template.

3. Templates bring consistency and clarity to the proposal. 

Revv’s social media proposal template - your partner to crack more deals

Give your business paperwork a boost with Revv's document management system. It comes with 1000+ business templates that help you create a variety of documents in a few minutes. Revv has many other features to help its clients run smooth business operations. 

Here are some of the benefits of using Revv's social media optimization proposal template and other proposal templates:

Legally vetted content  

A lot of content goes into a proposal template. Drafting it all from scratch and getting it verified by legal counsel is a lengthy and time-consuming process. Revv's templates come with legally vetted content that can be easily altered as per your requirements. You save a huge amount of time that goes into collating the terms and agreements and other legal content in the social media marketing proposal. 

Customize for better content creation

Customization is vital to add a personal touch to any business document. It makes the proposal stand out and get noticed by the client. Revv's rich drag-and-drop editor enables you to add and remove elements from the proposal template.

Collaborate and connect in a go

You need to join forces with various teams in the organization before sending out the final proposal. You also want the clients to share their feedback on the proposal or suggest any changes if required. With Revv's template, you can easily converse with your teams as well as the client using notes and the tagging feature.

Real-time activity tracking of your proposal

Wondering whether your client has gone through or even received the proposal? Feel like it's way too early to follow up? With Revv you have access to the real-time activities of the client and other owners of the proposal. You can see who opened it, how many times the document was viewed, who accepted, rejected, signed, etc.

Electronic signature (eSign) for quick business process

You can add signature blocks in your proposal and send it for eSign. It is a quick, safe, and legal way to get crucial documents signed virtually.

Stripe payment integration

You can even add a payment button within your proposal if it involves any sort of financial transaction.

Frequently asked questions

How do you write a social media proposal?

You should be clear and accurate while drafting your social media proposal. Mention all the services like social media audit, content creation, campaign management, etc., along with their timelines, payment terms, and terms of the agreement. Create tables and graphs and insert images wherever possible to create a lasting impression.

How do you pitch a social media campaign?

You should schedule a meeting in advance. Next, prepare a detailed document or a presentation of your ideas rather than presenting rough ideas on paper. Do proper research, prepare a budget, and outline the ROI of the campaign while pitching it to the client.

How do you write a proposal to an influencer?

Influencers help you reach a wider audience through the internet utilizing their social network. Influencers have a niche and you need to target that while drafting your proposal. Outline how the partnership will be beneficial for both of you and focus on the long-term results. Including some previous successful projects with influencers can also help.