What is a commercial photography contract?
A commercial photography contract is a legally binding agreement signed between a photographer and a client. It sets clear expectations between both parties and avoids misunderstandings.
A commercial photography contract, in general, answers the following questions:
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Who are the parties to the contract?
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What photography services are being offered?
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When will the photoshoot take place?
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How much will the photography clients be charged?
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Who will own the copyright of the deliverables?
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What will happen if someone cancels the photoshoot?
Having a written contract with your client ensures everyone knows exactly what to expect out of your working relationship.
Why are contracts important for the commercial photography business?
Commercial Photography, is one of the most powerful industries that helps businesses to communicate what the brand stands for. Every business, in this competitive world, wants its products or services to be noticed, and commercial photography helps achieve that. It can be the reason for a company to make a sale or put off a potential customer.
It mainly involves product photography for commercial use. Commercial photographers use photoshop skills, lighting techniques, propping, styling, and color strategies to elevate the overall look of a product.
But delivering professional photos may not be enough to retain a client. It depends on the customer experience too, such as
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Does your proposal talk about the right set of deliverables?
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Is the quote submitted to the client reasonable?
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How does your client feel about the scope of work defined in the contract?
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Did you deliver what you promised?
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Was there any mismatch of expectations?
A contract is a great way to address this expectation mismatch and deliver an exceptional customer experience. It outlines all the rights and responsibilities of both parties in writing and establishes transparency.
Why would you need a commercial photography contract?
A commercial photography contract is extremely important when working with clients. This legal document is structured to protect your rights as a commercial photographer. It helps in:
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Communicating expectations and responsibilities to clients
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Providing you legal protection when any dispute arises
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Meeting the client’s expectations about payments, deliverables, time frame, and more
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Keeping both parties on the same page throughout the project
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Establishing your image as a professional photographer
Components of a commercial photography contract
A good commercial photography contract sets clear boundaries and protects both the client and the photographer. Here are a few components that every commercial photography contract should include:
1. Photography shoot details
It is necessary to be on the same page about the details of the photography shoot, like the location, start time, and end time. This will avoid any confusion between the parties and the photo shoot will happen as per the scheduled time and place.
2. Payment
Any commercial photography contract should include the section of payment that specifies:
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Your total service fee
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Retainer fee (non-refundable deposit)
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Payment method (cash, cheque, or credit card)
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Payment due date (when will the client pay you)
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Late fees (if the payment is not made on time)
3. Additional expenses
You should include a section about any possible additional expenses. This can include travel fees, parking fees, extended photoshoot time payments, or any other miscellaneous fees.
4. Post-production and editing
Generally, commercial photographers prefer to have control over the look of the final photographs. Therefore, they either don’t permit clients to edit post-production or charge additional fees to give that right to clients.
This section specifies if the clients are allowed to edit photos themselves and if so, then how many edits are they allowed to do. It also specifies what you will do with the photos following the completion of the deal term.
5. Deliverables
In commercial photography, the file type and size of photos matter significantly as they may be used on billboards, websites, blogs, social media, or brochures to promote the business.
Use this section to explain everything about the deliverables that’ll be delivered to your clients, such as:
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What will be the file types and sizes of the final photos?
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How will you deliver the final photos?
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How many photos will your clients receive?
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When will your clients receive the final deliverables?
6. Archiving
This section specifies how long you will archive your client’s digital files. It also specifies what you will do after that period; whether you’ll extend the archival time for extra payment or delete the files permanently from your storage.
7. Rescheduling
There will be instances where clients would want to reschedule the photography session. However, in that case, they are required to inform in advance so that the photographers don’t incur any financial loss. Even, the photographers are expected to do the same if something comes up that forces them to reschedule the session.
8. Copyrights/Licensing
It is important to communicate copyright ownership of the final deliverables to the client. If you want to retain ownership of the final photos, you need to grant your clients the license to use the same. Usually, photographers don’t provide licensing rights to clients until the final payment is made in full.
9. Model releases
If any models are used in the photography shoot, it’s always a great idea to have them sign all the necessary releases. It is up to you whether you take the responsibility to acquire the signs for necessary releases or relieve yourself from any such responsibility.
10. Limitation of liability
This clause talks about what happens in case of losses or damages. It limits the amount a party can recover from the other if one party suffers a loss due to the other party’s fault.
11. Cancellation policy
This provision covers potential cancellation on both sides. It will explain what happens if the cancellation is your fault versus the client’s fault.
12. Indemnification
This clause will protect you from any losses or damages outside of the contract due to the client’s negligence. In such cases, the client will indemnify you or hold you harmless.
Revv’s ready-to-use commercial photography contract template
It may be difficult for you to write a contract when there is so much information to include. There are plenty of readily available contracts online, for you to use and draft, but not all may fit your needs and requirements.
That is why you should try Revv’s commercial photography contract templates that has all the necessary components to help run your projects smoothly. Also, you can easily edit these templates to fit your requirements and cover aspects that apply to your photography business. It also contains an eSignature that allows your client to accept and sign the contract from anywhere, at any time.
Need a contract for your next photography project? Put together a solid contract using Revv’s commercial photography contract template to protect yourself from any legal trouble. Sign up now!